Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry. 

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do. 

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done. 

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.  

What you'll be doing

We are seeking a motivated Digital Merchandising and Search Optimization Specialist to support and optimize our e-commerce platforms (B2B and B2C). This role focuses on enhancing product visibility, driving qualified traffic through search engines, generative engine optimization, and improving the digital customer experience. The ideal candidate will have foundational knowledge of digital marketing, e-commerce merchandising, and a willingness to learn emerging AI technologies in a fast-paced wholesale environment.

SEO & SEM:

Assist in developing and executing SEO strategies to improve organic search rankings and traffic.

Support SEM campaigns (Google Ads, Bing Ads) to drive qualified leads.

Conduct keyword research, competitive analysis, and on-page optimization.

Monitor and report on SEO/SEM performance metrics and ROI.

Website Merchandising:

Optimize product listings, categories, and landing pages for conversion and discoverability.

Collaborate with marketing and product teams to plan and execute promotional campaigns.

Ensure accurate and compelling product content and imagery.

Use and update PIM / Website.

Other responsibilities as needed (related to digital)

GEO (Generative Engine Optimization):

Structure product and marketing content for machine-readable summaries and entity-based indexing.

Implement schema markup and structured data to improve AI retrievability.

Monitor emerging GEO metrics (e.g., citation frequency in AI responses, GEO Health Index).

Stay updated on GEO trends and integrate best practices into merchandising and SEO strategies.

Analytics & Optimization:

Use tools like Google Analytics, Search Console, and heatmaps to analyze user behavior.

Identify opportunities for UX improvements and A/B testing.

Provide regular performance reports and actionable insights.

What you bring to the table

Bachelor’s degree in marketing, Computer Science, or a related field (or equivalent experience).

1–3 years of experience in SEO, SEM, or digital merchandising.

Familiarity with AI-powered search engines and generative AI platforms (e.g., Copilot, ChatGPT, Perplexity).

Understanding of Generative Engine Optimization (GEO) concepts and best practices.

Experience implementing schema markup, structured data, or entity-based indexing for improved AI retrievability.

Proficiency with Google Ads, Google Analytics, and SEO tools is an asset.

Strong analytical skills and attention to detail.

Experience with e-commerce platforms and CMS systems.

Ability to learn and adapt to emerging technologies in digital marketing and merchandising.

Understand how a PIM works and the ability to use a PIM.

Preferred Skills

Experience in wholesale distribution, B2B e-commerce, or related industries (electrical, lighting, automation).

Familiarity with HTML/CSS and basic web development concepts.

Knowledge of product information management (PIM) systems.

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better.

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available) 

Employee Assistance Program 

Global travel coverage 

Pension plan with contribution matching 

Training, development and career growth opportunities  

Tuition re-imbursement program 

Promote from within culture 

A diverse and inclusive workplace 

Caring and nurturing environment 

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

*Flexible interview options are available!