Annual Base Salary: $60,000.00 to $85,000.00

This is a backfill for an existing vacancy within the team.

Gerrie Electric is one of the largest independent electrical distributors with twenty-four key locations in Ontario and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry. 

Culture

Our core purpose is Customer First- Employee Driven. We strive for an inspiring culture and integrity in all that we do. 

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done. 

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.  

What you'll be doing

The Lighting & Controls Solutions Specialist is a sales-driven role responsible for growing lighting and controls revenue within an assigned territory. The role owns annual sales results, develops new and existing customer relationships, and delivers lighting and controls solutions from initial engagement through close, combining strong sales execution with technical expertise.

SALES PERFORMANCE & BUSINESS GROWTH

Sales Performance & Business Growth Own and achieve the annual Lighting & Controls sales target within the assigned territory 

Grow Lighting & Controls sales by expanding existing customer relationships while developing new customer opportunities 

Identify and pursue new business opportunities for lighting and controls in the commercial, industrial, and contractor markets 

Build, manage, and convert a strong pipeline of Lighting & Controls opportunities across multiple market segments and verticals 

Develop and maintain strong relationships with key stakeholders including architects, engineers, contractors, energy consultants, and facility managers Identify, pursue, and close lighting and controls projects by uncovering customer needs and presenting value‑based solutions 

Maintain accurate records of sales leads, opportunity pipeline, and customer interactions in CRM systems

LIGHTING & CONTROLS SOLUTION SELLING 

Conduct lighting audits and site assessments to uncover revenue‑generating upgrade opportunities 

Design lighting layouts and develop complete, competitive lighting and controls proposals 

Support customers by identifying and leveraging available utility incentives and energy‑efficiency programs to improve project ROI and close opportunities 

Present solutions that align with customer goals, budgets, and return‑on‑investment expectations 

Leverage technical expertise to effectively position lighting fixtures, LED technologies, and control systems against competitive alternatives

CUSTOMER, BRANCH & INTERNAL SUPPORT 

Act as the lighting and controls specialist supporting branch teams and sales partners in driving opportunities 

Support quotations, specifications, and product selection to secure lighting and controls business 

Collaborate with internal stakeholders to ensure effective execution and conversion of lighting opportunities into sales

VENDOR & MARKET ALIGNMENT 

Actively support, promote, and grow business with aligned lighting and controls vendor partners 

Drive sales through vendor programs, product launches, and strategic initiatives 

Stay current on lighting, controls, and industry trends to identify new revenue opportunities and competitive advantages

KEY RESULTS/ OUTCOMES  

Consistent achievement of annual Lighting & Controls sales targets

Increased revenue and market penetration within the assigned territory

Strong and well‑qualified pipeline of lighting and controls opportunities

High conversion rate of audits and proposals into closed business

Sustained growth of both existing and new customer accounts

Improved vendor performance through strong alignment and execution

What you bring to the table

Minimum 3–5 years of experience in lighting, electrical distribution, or a related sales environment 

Proven experience selling lighting and controls solutions 

Post‑secondary education in Electrical Technology, Business, or a related field is considered an asset 

Strong understanding of lighting fixtures, LED technologies, and lighting control systems 

Ability to read and interpret drawings, specifications, and project documentation 

Proficiency with lighting layout tools, quotation platforms, CRM systems, and Microsoft Office 

Proven ability to build pipeline, close deals, and consistently achieve sales targets

Highly motivated, results‑driven, and accountable for sales performance 

Strong relationship‑builder with a consultative, solution‑selling approach 

Organized and disciplined in managing multiple opportunities simultaneously 

Comfortable working independently in the field while collaborating with internal teams 

Willing and able to travel regularly within the assigned territory

Don’t have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better. 

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available)

Employee Assistance Program 

Global travel coverage 

Pension plan with contribution matching 

Training, development and career growth opportunities  

Tuition re-imbursement program 

Promote from within culture 

A diverse and inclusive workplace 

Caring and nurturing environment 

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

*Flexible interview options are available!